SSME at Europes' biggest coating event
In March our SSME-team was in Nuremberg for Europes' biggest coating event; the European Coating Show.SSME had a 75 sqm stand at the ECS 2013 which proved to be a great succes. Main themes were the Viaton acquisition and the barytes rebranding which resulted in a more unified and consistent product offering. The SSME baryte brands Diamelia and Opalia are now incorporated in the main Portaryte brand, as are the Viaton barytes brands.
New developments showcased were fire protection in External Insulation Finishing Systems (EIFS), Tital 55 as a cost-effective high brightness talc and surface treated bariumsulphate against water spotting.
Especially our EIFS-offering was very well recieved by prospects and customers alike, who were pleasantly surprised at our ability to offer support with developing new formulations and with the breadth and choice in our ATH portfolio.
Sibelco completes the acquisition of Viaton
Industries Limited, specialists in mineral
processing for chemicals and coatings
Global minerals provider, Sibelco, has this week announced completion of its acquisition of Viaton Industries Limited, the UK-based specialists in mineral fillers for use in chemicals and coatings.
Established for more than 80 years, Viaton has developed an excellent reputation in its markets, today employing over 40 people with a turnover in excess of £9 million. From its plant in Derbyshire, Viaton specialises in the manufacture of natural barium sulphate and hydrated magnesium silicate powders. It also undertakes contract processing services specialising in particle size reduction, classifying, blending and mixing.
The Viaton deal forms part of Sibelco’s strategy for growth through the acquisition of associated businesses and supports its expansion in core markets such as coatings. The Viaton plant will immediately become a fully integrated part of Sibelco’s UK operations.
François Bruart, Sibelco’s Vice President Marketing & Sales Europe said: “Viaton is a great business and our teams will immediately begin sharing their extensive expertise in sourcing minerals, grinding operations, marketing and product development.”
Mark James, Managing Director Sibelco UK commented: “Viaton represents an exciting addition to the Sibelco Group. We look forward to providing Viaton’s customers with the same high standards of service and product innovation, now with a wider mineral offering.”